We are erdbär GmbH

With our colourful and playful brands we put the fun in healthy so kids eat better - our mission we have been pursuing since 2010. This was the moment when Freche Freunde were born.

Freche Freunde stand for yummy and playful 100% organic snacks for on-the-go that introduce kids to a lifelong friendship with fruit and vegetables. Meanwhile, our range consists of more than 80 different products, as well as a multimedia-based world around Carl Carotte and his cheeky friends.

There is even more! In 2018 we brought a new brand with a very special rebellious mission to life: with Rebelicious we are starting a rebellion against everything that ends up with way too much sugar and additives on our breakfast plates. Therefore, we are setting a sign for better cereals that don’t need piles of sugar.

Who is behind of all of this? We are a team of 90 motivated people, who aim to change the eating habits of our future generations. We joined together as the goodforgrowth team in order to make the brands of the erdbär GmbH as playful as possible.

Our brands:

FRECHE FREUNDE (German Brand)

Organic snacks for kids made of fruit and vegetables! 100% organic, additive free, practical on-the-go and always fun and delicious – Making friends with fruit and veg.

Rebelicious (German Brand)

With our breakfast cereals we’re taking a stand against those who need cute animals to make their products tasty! We can do cereals so much better: 100% organic ingredients, 30-40% less sugar content than comparable products and always with wholegrain. Be rebelicious!

Do you want to be part of our Team?

Interested in our products?